In 1989, Huntsinger & Jeffer helped America’s Second Harvest develop a direct mail program and build a donor file with the participation of 14 local food banks. By 1999, the successful direct mail program mailed nationally.

From the beginning we realized that this organization attracted a different type of donor. Analysis of the file revealed that 56% of the donors were male, 40% were between the ages of 50 and 64, and both the income and education levels of these donors was higher than average. This called for creating packages with a unique approach for a unique audience. H&J’s mailings used logic, emotion and personality to simplify a complex organization and make the need compelling.

Under H&J's guidance, between 1995 and 2001, America’s Second Harvest achieved a 30% net annual growth rate in both revenues and donors. The appeals produced $1 of income at a cost of only $0.15 and an average income per thousand of $3,500. By 2001, the direct mail program was producing more than $4 million in net revenues annually.