Blog

The Oldest Fundraising Trick in the Book Still Works

March 2, 2015 
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: Huntsinger & Jeffer

Fundraising techniques come and go. One year it might be the six-page letter; another, the e-mail video. One year might be the latest social-media platform; another it’s the back-end tote bag. All of them matter. All are important. Today, though, I come to sing the praises of an old standby that has quietly and consistently …Read more

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Great Writers on Great Writing

February 23, 2015 
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: Huntsinger & Jeffer

There’s an insidious notion floating around that copywriting is not “real” writing. Unfortunately this notion is most often propagated by copywriters themselves. Because writing copy is not considered exactly “literary,” some of us somehow feel they must apologize for not writing more seriously. Former copywriters F. Scott Fitzgerald, Salman Rushdie, Dorothy Sayers, Don DeLillo, Joseph …Read more

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Ready for the New Era of Insight?

February 16, 2015 
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: Huntsinger & Jeffer

Did you hear about the “enclothed cognition” study that says how you dress can affect whether you make smart or dumb decisions? Or the one that says women who touch men’s boxer shorts are more likely to take financial risks with money than those who do not? Or the one that says posting a Facebook …Read more

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 Why Context Matters More Than You Think

December 3, 2014 
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: Huntsinger & Jeffer

On July 23, 2009, a hard rain was falling in Long Branch, N.J. Police Officer Kristie Buble answered a call regarding a suspicious person wandering around in a nice neighborhood, peeking in the windows of a house with a “For Sale” sign in the yard. When she arrived on the scene, she found an old …Read more

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Marketing vs. Communications

November 5, 2014 
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: Huntsinger & Jeffer

Remember that course most of us took in school called marketing communications? The name of the course implied that we’d learn how to communicate marketing messages. Marketing was the adjective that described the type of communication we’d be studying. But somewhere between school and our fundraising careers, the ideas of marketing and communications got unfortunately …Read more

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Fundraising by the Numbers

October 29, 2014 
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: Huntsinger & Jeffer

In just 149 days, Betty will walk out of prison, a free woman. Veronica, meanwhile, will be locked away in her cramped prison cell for almost five more months. Looks like Betty’s going to be out any time now, while poor Veronica’s got a ways to go yet, doesn’t it? Sophisticated fundraiser that you are, …Read more

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Read More, Write Better.

October 20, 2014 
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: Huntsinger & Jeffer

Read any good books lately? Let me rephrase that. Read any great novels lately? If not, you might want to. Dipping into a little high-quality fiction will make you a better writer. It might even make you a better person. Great writers have been telling you that for as long as there’ve been great writers. …Read more

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The Angel is in the Details

October 6, 2014 
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: Huntsinger & Jeffer

“Tell a story,” is one of the most common pieces of advice given to fundraising writers. “Add emotion,” is another. Everyone knows an emotional story engages readers and leads to stronger results. The good news is, telling an effective story is simpler than you might think. Here are six tips that might help: 1. Get …Read more

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Good Grammar or Good Results?

September 22, 2014 
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: Huntsinger & Jeffer

The goal of writing is to communicate. But the goal of fundraising copy is emotional communication. Emotion is the currency of our transactions with donors and prospects because the transactions we ask them to engage in are completely irrational. We ask them give us their money, and in return we give them nothing … nothing …Read more

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Rites for Writers

August 25, 2014 
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: Huntsinger & Jeffer

Writers love rituals. They give us comfort and courage when we sit face-to-face with the dreaded blank screen. They also help open our inner doors and nudge our minds out of the world of obviousness and into that amorphous place ideas come from. They can be silly or sacred, but they are very personal — …Read more

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