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6 Things Your Donor Wishes For

December 14, 2015 
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: Huntsinger & Jeffer

The people who support your organization don’t want to feel like customers. They don’t see their gifts as transactions. They believe they are in a relationship with you. And if you want them to stay loyal, you need to look at them the same way. Donor-centricity includes every aspect of communications, from strategy, through copy …Read more

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4 Steps to Better Acknowledgement Letters

December 1, 2015 
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: Huntsinger & Jeffer

Here is an acknowledgement letter you would never write. Or would you? Dear Whatever-your-name-is, We received your contribution about two months ago. Thanks a lot. Sorry we sent you another request for money before we thanked you for this one, however much it was. Please give us some more money as soon as possible, and …Read more

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Are you afraid to ask for money?

November 16, 2015 
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: Huntsinger & Jeffer

Overcome the fear of asking. A lot of people feel uncomfortable asking a stranger for money. They worry the reader will get mad. Or maybe they don’t like asking because they don’t want to feel like money-grubbing salespeople. The solution is to trust the other members of your fundraising team. Loath as we writers may …Read more

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These 7 writing rules make it easier for your donor to give

November 2, 2015 
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: Huntsinger & Jeffer

Writing fundraising copy should be detailed and painstaking for you. Reading it should be fast and easy for your donor. Direct mail has more competition than ever for your donor’s attention. The moment your reader has to stop and think about your message, she’s going to put it down and turn to the next thing …Read more

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Once A Rule Is Established, It’s Obsolete

September 29, 2015 
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: Huntsinger & Jeffer

Email must be personal. If you want to grab your reader’s attention, you need to call him or her by name. This is a rule everyone understands. It’s so obvious and logical that by now it goes without saying. Except… I just trashed an important email from an old friend because of it. Every day …Read more

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Engagement: Is it Direct Marketing, Communications, or Something Else?

September 18, 2015 
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: Huntsinger & Jeffer

Direct-mail fundraisers love this: The clichéd complaint of advertising clients is, “I know only half the money I spend on advertising does any good. The problem is, I don’t know which half.” Direct marketers recite this quote with glee. The pioneers in our industry were not “Mad Men” (though plenty of them were, and are, …Read more

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Are you letting important donors slip through the cracks?

August 24, 2015 
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: Huntsinger & Jeffer

Last summer, Whoopi Goldberg said something unexpected at the Association of Fundraising Professionals International Fundraising Conference. She had been invited to speak because she’s well known for her long and impressive record as an advocate and philanthropist. Part of her talk was a call to young people to become more involved in causes they care about. So a …Read more

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How to Write a Fundraising Drip Campaign

June 15, 2015 
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: Huntsinger & Jeffer

A drip campaign is a series of communications, usually emails, about a single topic that are sent, or “dripped,” in a specific order on a predetermined schedule. Drip campaigns are better known in commercial marketing than they are among nonprofits. They are seen as a way to deal with the “Rule of 7,” another term …Read more

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Common Mistakes Writers Make

June 1, 2015 
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: Huntsinger & Jeffer

Over time, every copywriter accumulates questions from clients, colleagues, and others about word choice, usage, spelling, and things like that. Here are some that come up most often:     Affect, Effect—When describing the impact of one thing upon another, affect is a verb, and effect is a noun: “Smoking will affect your health in devastating ways.” …Read more

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Microsoft Word: The Copywriter’s Frienemy

April 6, 2015 
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: Huntsinger & Jeffer

We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today’s business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge. Fundraising is not exactly a business, but fundraising organizations are …Read more

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