Blog

Microsoft Word: The Copywriter’s Frienemy

April 6, 2015 
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: Huntsinger & Jeffer

We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today’s business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge. Fundraising is not exactly a business, but fundraising organizations are …Read more

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Are You Engaging Donors or Disengaging Them?

March 23, 2015 
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: Huntsinger & Jeffer

Donor engagement has become a critical part of most organizations’ fundraising strategies. And it is important. Donors have come to expect more communication and information from the groups they support. But all engagement is not created equal. As with most things, the potential rewards come with some risks. For example: To keep in touch with …Read more

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The Final Serial Comma and Other Necessities

March 9, 2015 
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: Huntsinger & Jeffer

Ever notice how, when you learn a new word, you suddenly begin to see it everywhere you turn? I’m like that with grammar errors. I run across one someplace, and then it seems to pop up again and again. Maybe it’s because good fundraising copy needs to sound more like a conversation than a formal …Read more

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The Oldest Fundraising Trick in the Book Still Works

March 2, 2015 
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: Huntsinger & Jeffer

Fundraising techniques come and go. One year it might be the six-page letter; another, the e-mail video. One year might be the latest social-media platform; another it’s the back-end tote bag. All of them matter. All are important. Today, though, I come to sing the praises of an old standby that has quietly and consistently …Read more

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Great Writers on Great Writing

February 23, 2015 
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: Huntsinger & Jeffer

There’s an insidious notion floating around that copywriting is not “real” writing. Unfortunately this notion is most often propagated by copywriters themselves. Because writing copy is not considered exactly “literary,” some of us somehow feel they must apologize for not writing more seriously. Former copywriters F. Scott Fitzgerald, Salman Rushdie, Dorothy Sayers, Don DeLillo, Joseph …Read more

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Ready for the New Era of Insight?

February 16, 2015 
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: Huntsinger & Jeffer

Did you hear about the “enclothed cognition” study that says how you dress can affect whether you make smart or dumb decisions? Or the one that says women who touch men’s boxer shorts are more likely to take financial risks with money than those who do not? Or the one that says posting a Facebook …Read more

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 Why Context Matters More Than You Think

December 3, 2014 
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: Huntsinger & Jeffer

On July 23, 2009, a hard rain was falling in Long Branch, N.J. Police Officer Kristie Buble answered a call regarding a suspicious person wandering around in a nice neighborhood, peeking in the windows of a house with a “For Sale” sign in the yard. When she arrived on the scene, she found an old …Read more

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Marketing vs. Communications

November 5, 2014 
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: Huntsinger & Jeffer

Remember that course most of us took in school called marketing communications? The name of the course implied that we’d learn how to communicate marketing messages. Marketing was the adjective that described the type of communication we’d be studying. But somewhere between school and our fundraising careers, the ideas of marketing and communications got unfortunately …Read more

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Fundraising by the Numbers

October 29, 2014 
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: Huntsinger & Jeffer

In just 149 days, Betty will walk out of prison, a free woman. Veronica, meanwhile, will be locked away in her cramped prison cell for almost five more months. Looks like Betty’s going to be out any time now, while poor Veronica’s got a ways to go yet, doesn’t it? Sophisticated fundraiser that you are, …Read more

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Read More, Write Better.

October 20, 2014 
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: Huntsinger & Jeffer

Read any good books lately? Let me rephrase that. Read any great novels lately? If not, you might want to. Dipping into a little high-quality fiction will make you a better writer. It might even make you a better person. Great writers have been telling you that for as long as there’ve been great writers. …Read more

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