Blog

Great Writers on Writer’s Block

May 17, 2016 
: No comments 
: Huntsinger & Jeffer

Writer’s block. It’s the ED of writing: all writers get it at one time or another, but not many want to talk about it. It’s not easy to prime the pump when the well goes dry, but there are some techniques that can help. Here are a few ideas from great and/or successful writers that …Read more

Filed under Blog

6 Tools That Help Writers Focus on Writing

April 18, 2016 
: No comments 
: Huntsinger & Jeffer

  Writing fundraising copy takes concentration and focus. There are a lot of elements, strategic and creative, that have to be accounted for as you write. It takes up a lot of your headspace. Ari Meisel, author of “Less Doing, More Living,” says you’d be able to stay more focused and do better work if …Read more

Filed under Blog

If everyone loves your package, start over

February 8, 2016 
: No comments 
: Huntsinger & Jeffer

“Know thyself.” Inscribed on the forecourt of the Temple of Apollo “As if!” Alicia Silverstone Direct marketing pundits, including this one, often say, “You are not your donor.” And it is true that if you judge a fundraising communication by what personally appeals to you, you’ll, almost certainly misjudge how your donors will respond to it. …Read more

Filed under Blog

6 Things Your Donor Wishes For

December 14, 2015 
: No comments 
: Huntsinger & Jeffer

The people who support your organization don’t want to feel like customers. They don’t see their gifts as transactions. They believe they are in a relationship with you. And if you want them to stay loyal, you need to look at them the same way. Donor-centricity includes every aspect of communications, from strategy, through copy …Read more

Filed under Blog

4 Steps to Better Acknowledgement Letters

December 1, 2015 
: No comments 
: Huntsinger & Jeffer

Here is an acknowledgement letter you would never write. Or would you? Dear Whatever-your-name-is, We received your contribution about two months ago. Thanks a lot. Sorry we sent you another request for money before we thanked you for this one, however much it was. Please give us some more money as soon as possible, and …Read more

Filed under Blog

Are you afraid to ask for money?

November 16, 2015 
: No comments 
: Huntsinger & Jeffer

Overcome the fear of asking. A lot of people feel uncomfortable asking a stranger for money. They worry the reader will get mad. Or maybe they don’t like asking because they don’t want to feel like money-grubbing salespeople. The solution is to trust the other members of your fundraising team. Loath as we writers may …Read more

Filed under Blog

These 7 writing rules make it easier for your donor to give

November 2, 2015 
: No comments 
: Huntsinger & Jeffer

Writing fundraising copy should be detailed and painstaking for you. Reading it should be fast and easy for your donor. Direct mail has more competition than ever for your donor’s attention. The moment your reader has to stop and think about your message, she’s going to put it down and turn to the next thing …Read more

Filed under Blog

Once A Rule Is Established, It’s Obsolete

September 29, 2015 
: No comments 
: Huntsinger & Jeffer

Email must be personal. If you want to grab your reader’s attention, you need to call him or her by name. This is a rule everyone understands. It’s so obvious and logical that by now it goes without saying. Except… I just trashed an important email from an old friend because of it. Every day …Read more

Filed under Blog

Engagement: Is it Direct Marketing, Communications, or Something Else?

September 18, 2015 
: No comments 
: Huntsinger & Jeffer

Direct-mail fundraisers love this: The clichéd complaint of advertising clients is, “I know only half the money I spend on advertising does any good. The problem is, I don’t know which half.” Direct marketers recite this quote with glee. The pioneers in our industry were not “Mad Men” (though plenty of them were, and are, …Read more

Filed under Blog

Are you letting important donors slip through the cracks?

August 24, 2015 
: No comments 
: Huntsinger & Jeffer

Last summer, Whoopi Goldberg said something unexpected at the Association of Fundraising Professionals International Fundraising Conference. She had been invited to speak because she’s well known for her long and impressive record as an advocate and philanthropist. Part of her talk was a call to young people to become more involved in causes they care about. So a …Read more

Filed under Blog
Next Page »

Are You Getting the Most
for Your Marketing Dollar?

Request a FREE copy of Huntsinger & Jeffer's Direct Marketing Success Checklist.

Free Offer