Leader Dogs for the Blind

Leader Dogs for the Blind, one of the nation’s oldest training facilities for service dogs for the blind, needed to diversify revenue sources by building a larger, younger donor file to achieve future revenue goals.

Simpler packages and extensive list testing identified the best, most profitable, donors, and helped rebuild a strong donor file.

Since revenue was their goal, H&J first focused its efforts on building their donor base. Packages we tested were simple and low cost, with a copy approach that was both warm and personal.

H&J List Services helped implement a plan of extensive list testing, which identified health and animal causes as the best sources of donors.

Our initial tests exceeded expectations: in 24 months, the organizations’ donor base doubled at a breakeven cost.

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