H&J planned and executed a complete makeover that repositioned Holy Land Christian Mission, a relatively small international relief and development organization, into Children International, the fastest-growing child sponsorship organization in the U.S.
Our integrated media (TV, print, PR/PSA’s, mail, co-ops and inserts) direct response program produced increased efficiencies as well as vastly improved revenues, and allowed Children International to break into a much younger demographic (i.e., average sponsor age: 32) for donor acquisition.