Ford’s Colony came to H&J with three challenges:

1. Boost sales of luxury resort homes and home sites in Williamsburg, Virginia.
2. Sell the property before the prospect visits.
3. Generate high quality tours, while discouraging non-viable prospects.

Working with the account managers and creative team, H&J List Services assembled a highly targeted, pre-screened prospect list.

Next, our strategy and creative professionals developed a mailing for modeled and data-enhanced lists with a compelling offer for more information.

Those respondents received a multi-component “Discovery Kit” which captured the relaxed elegance of the Ford’s Colony lifestyle.

The results were so strong that Ford’s Colony has successfully increased sales and lowered marketing costs every year since they became our client in 1991, even during recessionary periods!