Kemper was spending millions on gathering leads through mass-market advertising, yet conversion rates were fluctuating wildly. As a result, efforts to turn leads into sales were also falling short.

After consulting with the client, H&J persuaded them to put as much energy into converting leads as into acquiring them. To accomplish this, we created a comprehensive six-step conversion process, including

Direct Mail and Fulfillment Services.


Telemarketing.


A three-month follow-up program.


Compelling information and premium packages.


Using Kemper’s chief financial planner as the spokesman to personalize the product.

After adopting our strategy, Kemper’s cost-per-sale was cut dramatically, despite increased promotional costs. Moreover, conversion of ad leads into sales jumped to five times the previous conversion rate!