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Leader Dogs for the Blind

Leader Dogs for the BlindLeader Dogs for the Blind, one of the nation’s oldest training facilities for service dogs for the blind, needed to develop new revenue sources by building a larger, younger donor file to achieve future revenue goals.

Since revenue was their goal, H&J first focused its efforts on building their donor base. Packages we tested were simple and low cost, with a copy approach that was both warm and personal.

H&J List Services helped implement a plan of extensive list testing, which identified health and animal causes as the best sources of donors.

Our initial tests have exceeded expectations: in 24 months, the organizations's donor base was doubled at a breakeven cost.


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