Shannon Holleman
Director of List Services

Shannon has more than 10 years experience with Huntsinger & Jeffer. As Director of List Services, she manages all aspects of the agency’s in-house list brokerage and management operation. With a focus on analysis and research, she is able to successfully plan and implement profitable direct mail campaigns for the agency’s diverse client base.

She works closely with the Account Executive and Creative team to develop effective and efficient new donor acquisition campaigns. She is knowledgeable in predictive modeling, data appending, and enhancement services. Using this information, she has led many successful direct mail campaigns on behalf of H&J’s clients.

Shannon is a graduate of the Interactive Marketing Institute’s Direct Marketing Certification program. She is also a member of the Direct Marketing Association of Washington (DMAW), where she served for six years as Secretary of the organization’s Central Virginia Chapter.