From approximately 35,000 members, H&J helped The Ocean Conservancy grow their 0-24 months donor file to over 50,000 members by developing dual acquisition control packages that perform best on specific lists.

Using this "best package, best list" approach, we were able to mail more deeply into continuation lists without jeopardizing revenue. We also used this same strategy effectively on lapsed donor reactivation. At the same time, we continued to test modified versions of our co-controls as well as introduce new packages into the testing mix. These strategies cut the average investment per dollar raised through acquisition to less than $0.12.

We also helped The Ocean Conservancy develop and streamline a two-track renewal series, each of which includes nine notices that are mailed monthly. We totally redesigned most of the packages and continuously made incremental improvements to this program, which are still in use today.