Results-driven analysis is about learning from the past. It’s about examining the results of your campaign, and then using what you’ve learned to be even more effective the next time.

No form of marketing provides results that can be tracked in as much detail as direct marketing. But to make the most of the numbers, you have to know how to gather your results accurately and interpret them in a meaningful way. Even more importantly, you have to know how to use that information to improve future performance.

Sound analysis is one of the most powerful and least understood tools for building your bottom line. H&J’s long track record shows that we have the skill and experience to turn analysis into results.

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