Creative

Creative that’s truly compelling integrates every single element of copy, design, and graphics so the final result is much greater than the sum of its parts.

Compelling creative absolutely has to do three things:

  1. Get the prospect’s attention.
  2. Tell your story concisely and convincingly.
  3. Motivate your prospect to act.

If the creative falls short in any of these areas, your results will suffer.

H&J has spent years cultivating a creative team of writers and artists who understand the delicate, complex nature of compelling creative . . . and who have the talent to make it work.

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