Strategic Planning

An effective strategic plan strikes a careful balance between costs and results, so you get the maximum return for your direct marketing dollar.

Markets change. Economic and cultural trends – even the spirit of the times – are always in a state of flux.

H&J is in constant touch with the dynamics of the market, so we are able to deliver comprehensive strategic planning that:

  • Realistically evaluates your current position.
  • Develops practical, achievable short-term and long-term marketing goals.
  • Creates a step-by-step plan for achieving those goals.
  • Integrates the plan with a timetable that’s both efficient and realistic.
  • Constantly re-evaluates your goals and adjusts your strategies for achieving them.

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