For more than 30 years, Willis has used the power of language to motivate people. In the process, he created hundreds of successful marketing and advertising programs that deliver measurable, accountable results.
Before joining Huntsinger & Jeffer, Willis was creative director for McBratneySisson Advertising and Design, where he developed extensive experience in direct response, print, broadcast, video, outdoor, and online advertising.
As senior copywriter at H&J, he creates online and offline direct response campaigns, collateral, and communications pieces that get attention and persuade people to buy, to make a donation, or to take action.
Willis has written numerous articles for publications in the nonprofit world, and was the author of the popular weekly blog “Outside Counsel” for Fundraising Success magazine.
He served as communications chair on the board of directors of the Direct Marketing Association of Washington-Central Virginia Chapter, and as the editor of e-vents, that organization’s e-newsletter.
He currently serves on the Advisory Board for Camp Virginia Jaycee, and on the Development Committee of the Richmond Peace Education Center. He is also a frequent judge for the DMAW’s annual Maxi Awards.
In 2016, Willis was the copywriter for the H&J team that won one Maxi Award and three Lumen Awards, including the package that was named Best-In-Show at the National Catholic Development Conference.