Case Study

Case Study: How one faith-based charity reversed attrition and grew its income by partnering with Huntsinger & Jeffer

Hampered by limited analytics, poor tracking, and a lack of compelling messaging, Catholic Charities of the Archdiocese of Washington (CCADW) was ready to give up on direct marketing altogether. Until they contacted H&J.

We worked closely with their account managers and media teams to build a profitable direct response program that could also provide high quality leads for their major gift and planned giving representatives. The results?

• Within one year, the cost to acquire a new donor was recovered and produced a profit.

• Donor appeals cost to raise a dollar dropped to $0.15.

• Over five years:

  • Acquisition average gifts amounts increased from $35.56 to $57.23.

  • Donor gift amounts increased from $65.58 to $91.89.

• Their sustainer program grew quickly and produced increasing revenues year over year at a very low cost.

• The direct marketing donor file more than doubled in five years and revenues grew to seven times the original amount!