WHERE WE'LL BE
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January 28-29, 2010
DMA 2010 Washington
Nonprofit Conference
Washington, DC

April 11-14, 2010
47th International AFP
Conference
Baltimore, MD

NEWS & ARTICLES
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Copywriting for the Post Recession
by Willis Turner
You know it’s coming. This recession has dragged us down for the better part of two years, leaving some organizations with depressed results, lowered average gifts, “adjusted” expectations and a whole lot of uncertainty.

One thing is certain though: it can’t last. Recessions always end. And the end of this one is very dimly beginning to come into view. Even the experts are finally beginning to say so.

NEWS & ARTICLES
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The Trinket Dilemma
by Willis Turner
Sugarcoat it with all the euphemisms you want, but offering premiums in an acquisition campaign is essentially bribery, plain and simple. And pretty unsubtle bribery at that. ...................................................
How Big Idea Thinking Is Helping McDonald’s Profit in the Recession
by Willis Turner
The United States has weathered nineteen major recessions since its founding. By most accounts this one is the second worst ever. Yet not everyone is losing their shirt. Some companies are doing fine, maybe even making a little profit.